Mobile Operator Elisa Launched hoopy in Estonia
Added by Maiko Arras on August 31, 2018

Partnering with Finnish largest mobile operator Elisa is an important milestone that makes hoopy available for all Estonian parents and kids. Co-branded solution hoopy by Elisa was launched in Estonia on the 29th of August, 2018.

Elisa conducted a survey among parents in Estonia and 72 per cent answered that they have had the problem where the kid spends too much time with the smartphone. "After going further with the survey it came out that the problem is not only the time that kids spend with smartphones but also how kids use that time. The majority of parents said it is very important that kids' screen time is for activities which are not just entertaining but somehow educational or useful for them. The problem with available parental control solutions is that they are only for limiting apps and time." said Andres Hiiepuu, the Director of Service Provider Business Unit of Elisa Estonia.

hoopy provides a solution to exactly these problems which parents are struggling with. It ensures kids' psychological well-being and intellectual growth in the virtual world by protecting them from excessive phone usage and balancing the entertaining screen time with learning activities.

The partnership started during the back to school period where parents are buying the first smartphone for their kids. hoopy by Elisa is a great service to buy together with the phone in order to create a habit of using the smartphone in ways that support kids' overall well-being and and help them reaching learning goals.

hoopy by Elisa is available for customers of all Estonian mobile operators at elisa.ee/hoopy. The subscription fee is 3.99 euros per month after two weeks free trial.

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